Our Rhetoric and Popular Culture class has taken a look at the sexual objectification of women within the media and advertising. Objectification involves presenting women as sexual objects to be desired by the viewer. Scholars note that this process can communicate certain messages about gender dominance and the use of women's bodies to its viewers on a subconscious level. This project takes a look at the prevalence and effects of objectification in the media and the rhetoric that lies behind it through a literature review of the research surrounding pop culture. This project also uses a creative street performance in order to illustrate many of my personal criticisms of objectification in advertising. This performance was designed to educate others and facilitate some discussion as to the extremes that these advertisements can go in order to sell their product.